News Story
Surprising and inventive storytelling; a theatre for everyone
We're delighted to reveal our new brand identity!
Our new brand, including a refreshed logo, colour palette and typography, embraces our history, whilst reflecting our ambition, creativity and deep connection to our surroundings.
At the heart of the new design is our iconic water wheel, sitting proudly atop the water—a visual tribute to our historic site.
The typography draws inspiration from old grain sacks, a nod our building’s past as a working mill, as well as vintage playbills, celebrating our storytelling legacy.
The colour palette, drawn from our idyllic natural surroundings, blends marigold orange, sky blue, and fern green, reflecting the vibrancy and warmth that define the Watermill experience.
'The development of the new brand identity and website has been underpinned by a wider conversation about our vision and values. Our customers, participants, staff, trustees and other stakeholders have contributed to this work which we hope captures a sense of our energy and ambition, and will soon become synonymous with the surprising, inventive and engaging work that we create with our talented teams and communities
We are simultaneously launching a new website, which has been designed to offer an inclusive, dynamic and intuitive experience to everyone who visits.
As we look ahead to an exciting 2025 season—including the much-anticipated production of Jesus Christ Superstar—the refreshed brand identity is a statement of confidence in our future, while honouring our remarkable past'
Claire Murray, Executive Director & Joint CEO
'We wanted our brand to reflect who we are—surprising, inventive, friendly, and vibrant. It celebrates our heritage and the unique site that makes the Watermill so special.'
Paul Hart, Artistic Director & Joint CEO
This feels like us; we hope you like it too.
